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Could rising fuels costs be just the impetus we need?

A couple of decades ago, I stood for some time looking at a petrol bowser in Bedourie, Queensland, where petrol cost more than $1 a litre.

We were amazed at this astronomical price, but the service station owner had motorists in a corner. There was no fuel in this direction for about 200km, and no fuel in that direction for about 200km, and a whole lot of desert in between.

It was the same sense of disconnect this week driving past petrol stations where fuel has now hit more than $2 a litre. And there’s no desert either side.

The years from 2020 on seem to have been some sort of global education process.

Here on the farm where we are usually at a distance from change, we have seen drought and floods, mouse plagues and pandemics, and family who live just one state away change their plans to visit countless times.

Every day now we hear of friends who have the very same virus we were frightened out of our wits about just a year or two ago. We have not yet had it ourselves, but we know it will happen.

Our kids have been in school, out of school, wearing masks, not wearing masks, playing sport, not playing sport.

We have all become either burnt out or wearily adaptable – resilient is the word we keep hearing. Every week seems to bring a new change.

And the latest one is fuel prices. Had this happened before the pandemic, the sky would have fallen. As it is, it seems people are barely lifting an eyebrow. We are a long way from saying “bring it on”, but it feels like just one more kick when we are all down.

Now that we can finally travel, no one will be able to afford to go anywhere.

It is hard to see an end in sight for this one, so, while the money is being spent on defence forces and keeping businesses afloat (but not, apparently, people who have lost their homes in a flood), why not go for broke and face up to the fact we are all going to have to suck it up and get an electric car. And we will need some sort of subsidy.

It won’t fix the problem. Something will still need to be plugged in somewhere at some stage. It will, however, help.

Finally, the electric car is about to really become mainstream.

Scary for those of us who have barely mastered the hairdryer.

It seems the world is going to drag us kicking and screaming into a new age. It is anyone’s guess exactly what that is going to look like.

Marie Low is a freelance journalist based in Gunnedah.

Why Two Cats Creative uses WordPress​

There is no one solution that is perfect for everyone, but for most people serious about their business and building their online presence, self-hosted WordPress is the best fit.

It allows you to own all of your content, and you aren’t left hanging if the platform (i.e. Wix, Weebly etc) decide to close their doors, or remove functions that you rely on.

Your WordPress website is also open to unlimited growth. You can start with a basic site and then evolve to include e-commerce, memberships and much more. You aren’t restricted like you are with other platforms that are closed.

Additionally, the SEO potential of WordPress is powerful. WordPress is extremely SEO-friendly from the outset and it only gets better when you use SEO-friendly themes and plugins.

Clients often come to us because they’ve already got a website built with Wix or Squarespace, but as their business has grown, their website is unable to grow with them. For example, they need features that the other platforms don’t offer (or, not at least without their monthly fee sky-rocketing). 

Having said that, some smaller businesses do just want a presence and that’s it. They don’t care about being found on Google, they don’t need anything fancy, and they don’t want to pay someone to maintain their website. If that’s the case, then one of the other platforms may be a better fit.

You may have heard that WordPress is more complicated to use but we make it as user-friendly as possible and we will guide you every step of the way.

We use WordPress because it is a future-proof solution that gives you the most options, no matter how much your business grows.