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Masks finally reveal the truth – we are all the same

I was watching Law and Order: SVU the other night – don’t judge, some of the bad guys are more likable than our reality TV stars – when something strange happened. The detectives stormed a perp’s apartment … wearing facemasks.

It was like our worlds aligned. Finally, I had something in common with Mariska Hargitay. It was bizarre how excited I was.

There was a bit of a buzz earlier in the week when I had heard Judge Judy talking about the pandemic, but this was a whole different level.

It got me thinking about how we are living in a period that will go down in history.

It will be like the prohibition era and the Depression – a marker in time by which other times can be measured.

And what is likely to be the indicator of this time?

The facemask. The facemask will make any B-grade movie, any series, any flashback, instantly recognisable as the COVID era – assuming we are able to get out of the facemask phase before too much time has passed.

That got me thinking even further about how this is an era the whole world has in common. Has it ever happened before?

Further to this – has the whole world ever faced a common enemy before?

Are we, for the first time in recorded history, united against a common threat?

Even taking into account that some people believe this is a manufactured threat, somehow cooked up by leaders who have never before agreed on anything, this is significant.

Is there any tiny corner of the world that hasn’t joined the COVID conga?

Obviously, the extent of the threat varies from the extreme of mass graves to the inconvenience of toilet paper shortages.

Your life is once again determined by the accident of your birth.

But, from behind our masks, we mostly recognise a common enemy. We are impacted by uncertainty, isolation and sometimes, fear.

Last week, a staff member at my favourite takeaway and I finally managed to breach our language difficulties when she told me her friend was struggling to stay alive in hospital in the Philippines.

Many of us have family members overseas (or here) who have had COVID. The world has never felt both larger and smaller.

We can see each other and hear each other, but we cannot meet.

We cannot hug the family members who live across invisible borders, we cannot make plans.

But we are still here.

And we are sharply reminded that we are all the same species.

Footballers, farmers, social media influencers, police, the homeless, those just trying to make a dollar – we are all the same species. Whatever country, whatever circumstances.

And that’s why I can finally call Mariska Hargitay my sister.

Marie Low is a freelance journalist based in Gunnedah, NSW.

Why Two Cats Creative uses WordPress​

There is no one solution that is perfect for everyone, but for most people serious about their business and building their online presence, self-hosted WordPress is the best fit.

It allows you to own all of your content, and you aren’t left hanging if the platform (i.e. Wix, Weebly etc) decide to close their doors, or remove functions that you rely on.

Your WordPress website is also open to unlimited growth. You can start with a basic site and then evolve to include e-commerce, memberships and much more. You aren’t restricted like you are with other platforms that are closed.

Additionally, the SEO potential of WordPress is powerful. WordPress is extremely SEO-friendly from the outset and it only gets better when you use SEO-friendly themes and plugins.

Clients often come to us because they’ve already got a website built with Wix or Squarespace, but as their business has grown, their website is unable to grow with them. For example, they need features that the other platforms don’t offer (or, not at least without their monthly fee sky-rocketing). 

Having said that, some smaller businesses do just want a presence and that’s it. They don’t care about being found on Google, they don’t need anything fancy, and they don’t want to pay someone to maintain their website. If that’s the case, then one of the other platforms may be a better fit.

You may have heard that WordPress is more complicated to use but we make it as user-friendly as possible and we will guide you every step of the way.

We use WordPress because it is a future-proof solution that gives you the most options, no matter how much your business grows.