the lowdown   

Marie Low's fortnightly column, The Lowdown. Marie has more than 30 years experience as a journalist and communicator.

Sunflower strikes a bright note in dark days

It does not take a pandemic to show us that we all live in the same world. Here, in New South Wales where we live, sunflowers grow in paddocks and on roadsides. Some of them are wild, ragged things that turn their faces to the sun heedless of the traffic,

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Facing a world without our iconic friends

We have come to a sad place in our evolution when we are having to list one of our best-loved animals as endangered.Who wants to imagine a world with no koalas? They are part of our national psyche, a creature whose features conjure up gum leaves and the serenity of the

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Learning to help our kids cope with education

If there is anything that has proven to be an indicator of the changing times of COVID, it is education. We are now two years into this rotten adventure and the ups and downs, the fears and small triumphs, the confusion and the ripple effects – all of them have

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Nature and disasters are a natural marriage

As a species, we are legends in our lunchtime. We are pretty sure the world is ours to do what we want with, whether it is throwing Hungry Jack’s wrappers into the Mariana Trench or dropping atomic bombs on each other. We are free to expand into every tiny corner

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Why Two Cats Creative uses WordPress​

There is no one solution that is perfect for everyone, but for most people serious about their business and building their online presence, self-hosted WordPress is the best fit.

It allows you to own all of your content, and you aren’t left hanging if the platform (i.e. Wix, Weebly etc) decide to close their doors, or remove functions that you rely on.

Your WordPress website is also open to unlimited growth. You can start with a basic site and then evolve to include e-commerce, memberships and much more. You aren’t restricted like you are with other platforms that are closed.

Additionally, the SEO potential of WordPress is powerful. WordPress is extremely SEO-friendly from the outset and it only gets better when you use SEO-friendly themes and plugins.

Clients often come to us because they’ve already got a website built with Wix or Squarespace, but as their business has grown, their website is unable to grow with them. For example, they need features that the other platforms don’t offer (or, not at least without their monthly fee sky-rocketing). 

Having said that, some smaller businesses do just want a presence and that’s it. They don’t care about being found on Google, they don’t need anything fancy, and they don’t want to pay someone to maintain their website. If that’s the case, then one of the other platforms may be a better fit.

You may have heard that WordPress is more complicated to use but we make it as user-friendly as possible and we will guide you every step of the way.

We use WordPress because it is a future-proof solution that gives you the most options, no matter how much your business grows.