the lowdown   

Marie Low's fortnightly column, The Lowdown. Marie has more than 30 years experience as a journalist and communicator.

When Love Island becomes Lord of the Flies

Once, the inappropriate car driven by my husband and myself became lodged in the mire of a blacksoil road between Charters Towers and Aramac. It could not be dislodged. People smarter than ourselves did not use that long and unreliable road. We watched, from memory, two sunsets from the front

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Dropped pants and mulberry stains 

It has often come to my attention that we do not lead regular lives. Visiting other families is like going to a foreign country – different food, different customs, generally a whole different level of responsible living. My daughter is also aware of this. I noticed her fascination with other

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Loving our sunburnt country to an unlovely end

A friend has just opened an exhibition of paintings based on Dorothea Mackellar’s famous poem My Country. The exhibition and the poem have made me look at our own paddocks in a new – and old – way. How is it that a homesick girl of 19 wrote words that still

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Finding more time to experience joy in our lives

One of the things I love about social media is the personal record of your life it gathers. Photographs, milestones, thoughts from the past all pop up on anniversary dates that you had almost completely forgotten. One of the memories that came up the other day was of my daughter

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Masks finally reveal the truth – we are all the same

I was watching Law and Order: SVU the other night – don’t judge, some of the bad guys are more likable than our reality TV stars – when something strange happened. The detectives stormed a perp’s apartment … wearing facemasks. It was like our worlds aligned. Finally, I had something in common

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Why Two Cats Creative uses WordPress​

There is no one solution that is perfect for everyone, but for most people serious about their business and building their online presence, self-hosted WordPress is the best fit.

It allows you to own all of your content, and you aren’t left hanging if the platform (i.e. Wix, Weebly etc) decide to close their doors, or remove functions that you rely on.

Your WordPress website is also open to unlimited growth. You can start with a basic site and then evolve to include e-commerce, memberships and much more. You aren’t restricted like you are with other platforms that are closed.

Additionally, the SEO potential of WordPress is powerful. WordPress is extremely SEO-friendly from the outset and it only gets better when you use SEO-friendly themes and plugins.

Clients often come to us because they’ve already got a website built with Wix or Squarespace, but as their business has grown, their website is unable to grow with them. For example, they need features that the other platforms don’t offer (or, not at least without their monthly fee sky-rocketing). 

Having said that, some smaller businesses do just want a presence and that’s it. They don’t care about being found on Google, they don’t need anything fancy, and they don’t want to pay someone to maintain their website. If that’s the case, then one of the other platforms may be a better fit.

You may have heard that WordPress is more complicated to use but we make it as user-friendly as possible and we will guide you every step of the way.

We use WordPress because it is a future-proof solution that gives you the most options, no matter how much your business grows.